With new and exciting partnerships happening here at S Simpson Joinery, we thought it would be the perfect time to give our brand a facelift. So to do this, we have recently had a brand new bespoke WordPress website done for us. Being the kind of business we are, we felt that it was important that our website is always fresh and updated so that our customers are able to keep up to date with our products and services. We want it to provide use to our target audience, and be helpful and offer any information that they may be looking for.
We’ve been working closely with digitally focused business Penthouse Digital, who have helped us really understand the importance of having a website and how it can benefit our customers and help us actually generate a return online.
For us, our website is the digital shop window for our clients. It expresses our service offerings and provides any on hand helpful information that you may need. As we are a local business and mainly provide our services to people within the local area, sometimes it’s good to have another way of spreading the word and making more people aware of what we do.
A lot of our purchases and enquires usually stem from online. Generally, people in the area who are in need of the kind of services we offer, will start by searching online, and so we want to ensure that when people are looking, they find us. By making ourselves visible online like this, we can attract more clients and inform more people about how we can help them and why they should choose us. Not only this, we also have a monthly blog and other information available so that our audience can find out relevant facts. Each month we try to pick a blog topic that appeals to our target audience, such as facts about different variations of our products, so that they can find out more and see what appeals to them most. This also makes our website not just relevant to new customers seeking our products, but also people that have already purchased from us before and are in need of our services again or want to find something out about a particular part of the business.
The internet tends to be the answer to everything these days. Whenever we have a question or are looking for information about particular services or products, it tends to be the place that we turn to. Therefore, as a small business, not having a website could potentially mean missing out on a lot of potential customers. Without making yourself visible online, people aren’t going to be able to find out about you as easily, and as a result this could lead to them turning to your competitors instead.
So with us for example, our potential customers may search for terms like “joiners in Essex”. This would most likely bring up a whole category of results, which makes it even more important to stick out. To do this, we ensure that our website is packed with simple but useful and key information that our target audience would be looking for, such as the products we sell and the services we are capable of providing.
If you have found our website useful and want to get in touch regarding our joinery service, simply call us on 01787 224 535 or 07880 861 902 or send an email to firstname.lastname@example.org and we will be more than happy to help.